MGA Entertainment must miss their legal battles with Mattel: the Bratz maker has a suit against Lady Gaga's merchandising unit, the Universal Music Group-owned Bravado AND Lady Gaga. MGA and Bravado were working on a Bratz line that is to resemble Lady Gaga when Bravado and Lady Gaga asked that the dolls release date be put back until 2013 to coincide with the release of a new Lady Gaga album. MGA - understandably - wants to issue the dolls this year. Thus, a suit is born.
Popcorn, anyone? Opinions?
From a contract standpoint I would side with MGA. I would not want to defer revenue and then take a chance that the artist I'm trying to cash in on is still viable... or existing for that matter. If we agreed to do it now, then do it now. In legalese, no takie backs or puttie offies.
ReplyDeleteI agree, Muff. No ill will against Lady Gaga and her lot, but the company expected the doll would go out this year. No saying if the artist will remain viable as you succinctly phrased it.
ReplyDeleteTwo titans slugging it out in the courts - that will be an interesting battle. I can see where Muff is coming from but a lot will depend on the wording of any contract - and how the lawyers and judge/s interpret it.
ReplyDeleteThanks Carrickters! Ah, the joy of "interpreting" words. Fun, fun, fun.
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