Wednesday, July 30, 2014
First Edition Mixis dolls Rosa (left) and Emerald (right) paused to pose for this summer 2014 photo. They are excited about the new Mixis crowd funding campaign on Indiegogo.
Surely you know that YNU Group Incorporated has started a crowd funding campaign to expand the Mixis brand via an animated series about the Mixis characters along with a web comic and an interactive web site? The target audience is children from age 6-11. And you, yes, YOU can contribute to the development of this doll series. The campaign started on July 9, 2014 and will end on August 25, 2014 at 11:59 p.m. PST. The goal? $56,000 ... and there are 26 days left.
Before you haul your wallet out, you may want to check the Perks offered. Perks, you ask. Perks, I answer. Here are a few:
$10.00 donation will get a Virtual Shoutout on Facebook and Twitter
$25.00 donation will get a Mixis T-shirt
$50.00 donation will get your choice of one of the First Edition Mixis dolls AND 6 E-patterns for Mixis fashions
There are more Perks - do check the website to see them all. The best Perk for me would be for additional dolls to reach the market. I suppose that would follow a successful response to the animated series and online sites. Crowd funding campaigns can get different doll brands out. The success of the Lammily doll proves that crowd funding can get a new brand attention and financial support previously not easily obtainable.
Any thoughts about the Mixis campaign or about crowd funding in general? Do you think that you will support the Mixis campaign?