Sunday, November 23, 2014

Hasbro to Produce Disney Princesses Soon

You may have heard that Hasbro will begin producing the Disney Princess line in 2016. That's right, the Frozen sisters, Elsa and Anna, will no longer be part of Mattel's stable.

CNN take

MediaPost take

Wall Street Journal take 

What I wonder is, will the current molds used by Mattel be transferred over to Hasbro? Or will Hasbro start a new doll line? New bodies, new faces? Anyone have any ideas about that?

Mattel Disney Frozen Musical Magic Elsa and Anna
Disney's Frozen sisters - and the entire Disney line - bid Mattel adieu