Sunday, November 23, 2014

Hasbro to Produce Disney Princesses Soon

You may have heard that Hasbro will begin producing the Disney Princess line in 2016. That's right, the Frozen sisters, Elsa and Anna, will no longer be part of Mattel's stable.

CNN take

MediaPost take

Wall Street Journal take 

What I wonder is, will the current molds used by Mattel be transferred over to Hasbro? Or will Hasbro start a new doll line? New bodies, new faces? Anyone have any ideas about that?

Mattel Disney Frozen Musical Magic Elsa and Anna
Disney's Frozen sisters - and the entire Disney line - bid Mattel adieu

15 comments:

Night Owl said...

Oops, that's bad news for Mattel! I read in the articles that Monster High also sold less, like Barbie, and now this! Hasbro makes quality toys usually so I think the princesses will look good, but I guess they will keep the designs a big secret :-).

Night Owl said...

IF the designs are changed, that is :-).

Carrickters said...

It will be interesting to see what Hasbro does with these dolls. And although currently they seem to focus on 'boy's toys', from memory they used to make the Jem and the Hologram dolls which were very well made.

billa's dolls and fashions said...

After the latest awful Holiday Barbies, I believe Disney took the right decision. Quality control at Mattel is getting worst. I saw the preview of the new fashionista and Look line, waiting to see the actual dolls.

The grandmommy said...

This makes me want to buy one now since they might not make anymore looking the same.

Georgia Girl said...

Wow, this is interesting! Hasbro has been around for years, so hmmm it may not be a bad idea. I am curious about the priceline.

D7ana said...

Hi and thanks, Night Owl, Carrickters, Billa's Dolls and Fashions, The grandmommy, and Georgia Girl!

I think the loss of the Disney Princesses is bad for Mattel, but I hope that they learn from the loss. Maybe they will pay more attention to customer complaints about glue-headed Barbies and add articulation to Barbies. Maybe they will improve their quality control. Maybe ....

As for Hasbro taking over the Disney Princesses ... hmmm. I so want to know if they will carry on with the molds Mattel used or if they will re-create their versions of the Princesses. I agree, Hasbro can do decent quality "girls'" toys although some of the Jem line had sparse hair plugs and as I recall, their bend knees for doll lines were click bend. (Not articulated although their 11-12" G.I. Joes had both click bend for some and jointed knees for others.)

Guess we will see what Hasbro brings to the line. Sounds fun, hey?

skippercollector said...

If I remember correctly, the first Disney dolls by Mattel appeared in 1990. So that's 24 years! Perhaps Disney just wanted a change in concepts and ideas of the dolls?

Boris Estebitan said...

Lindo descubrir tu blog, saludos desde El Blog de Boris Estebitan, abrazo desde Ecuador.

Roville said...

I suppose Hasbro will make them look like cartoons the way Mattel did. Ho-hum.

I'm glad you mentioned the glue issue. My experience with Hunger Games Catching Fire Katniss's hair was a disaster. I washed it and it become greasy and I was so confused I bought a second one before figuring out it both had glue in their heads. Do you know of any list that includes dolls with glue heads?

D7ana said...

Hi SkipperCollector, Boris Estebitan, and Roville.

@SkipperCollector - yes, I think that's how long it's been. Did Vivid Imaginations hold the Disney license before then or do they hold that license in the U.K. only?

From the articles, I got the impression that Disney did not feel that they were appreciated as much as they wanted to be. Sense of bad Mattel more than wanting a change in concept. Sigh.

@Boris - Greetings from me, Dana. I will have to look at your blogs, Boris. Do you have any posts about playscale dolls?

Salutacions de mi, Dana. Vaig a haver de mirar als seus blocs, Boris. Tens alguna posts sobre nines playscale?

@Roville - LOL about the cartoon comment; not much distinction then.

I think it's dolls from one or two countries. Thanks for letting me know about Hunger Games Catching Fire Katniss. I'm going to post a query asking for dolls with the glue head problem. Great idea!

Thanks for your comments!

skippercollector said...

I don't think there's ever been one company that makes Disney merchandise. Obviously Disney also has its own line of dolls and toys too. Two other lines of dolls that I know about are Tyco's Little Mermaid dolls and Lash Industries Cinderella and Peter Pan dolls, both from the early 1990s.
Have any of you compared Disney's own line of character dolls to Mattel's Disney dolls?

Muff said...

Hmm. It will be interesting to see what they produce, but other than that, I guess I'm not a huge Disney doll connoisseur.

Anonymous said...

I'm glad for the switch. I bought Mattel Anna & Elsa dolls and both of their heads were filled with nasty, seeping sap-like glue. This is becoming such a common problem with Mattel that I've been wary to buy any dolls from them for a long time now. It's not just Barbie but Monster High and Ever After High too. I buy a $20 doll and if I want to keep it, I have to pay $50 on top of that for someone to pull out the glue and reroot clean hair in! As far as I know, Hasbro doesn't use this nasty glue so I'm really hoping for some nice dolls!

D7ana said...

Hi SkipperCollector, Muff, and Anonymous.

@SkipperCollector and Muff - I ask that you pardon my tardy response. Don't know how I missed these comments ;-P

I recall Tyco has produced Disney dolls; I had forgotten about them.

@Muff - I like some Disney dolls: the ones with moderate-sized heads.

@Anonymous - Mattel brought this loss on themselves. I hope they get their act together and work on that glue-head problem and the articulation lapse. But especially the glue-head problem.